Do what they say on the pack.
Soft, brown and bappy :D
I actually found these at the Marks and Spencer in Birmingham New Street train station. That little shop actually had a wheat free unsliced brown loaf, a lemon sponge cake, a frangipan cake and these. Pretty amazing.
The baps themselves are great. They hold together nicely and have a nice flavour. If anything they could have a bit more flavour. Given the quantity of delicious sounding ingredients on the back, they are slightly bland.
They have an odd shape, almost pyramid like. I found I had to slice them into 3 parts to fit into the toaster.
But overall, I can't complain. Reasonably priced, soft and easy to slice these baps are the nads.