I only found out about these food awards when I was on the Mrs Crimbles website today.
I find that really odd!
Their website is http://www.freefromfoodawards.co.uk/
Looks like Tesco Free From is sponsoring the 2010 awards event. Blimey, it's like a germ.
The overall winner in 2009 was the Healthy Cake Company http://www.healthycakecompany.co.uk/ .
Their carrot and raisin cake sells on their website for £19.95 with £6.95 for P&P!
I think I'd rather order from http://www.rebeccas-cakes.co.uk
Though I am happy that Genius Bread won the Innovation award
I guess that these awards help us in that the bigger shops are more likely to stock the winning products. What I don't understand is why Tesco is sponsoring the award when they have (or can easily produce) their own alternatives of the submitted products?
As a side note - I'm also confused by companies calling their products 'healthy' just because they don't contain gluten!